By Scott Lorenz
With hard work, perseverance and a little luck, your book could be “Cruisin” with Smokey Robinson to the bestseller list and you will be “Dancin’ in the Streets” with Martha and the Vandellas.
Who doesn’t love the music of Motown? Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years.
I recently noticed that the titles of some of the biggest Motown hits also suggest some important themes that can help guide authors to improve their careers. Let’s have a look:
“What’s Goin’ On” (Marvin Gaye) advises you to educate yourself on what is going on in the publishing industry. It’s a moving target; what worked last year might not work today. It’s imperative that authors keep abreast of the changing publishing industry by reading books and magazine articles, going to book fairs and festivals and attending writer’s conferences.
“I Heard It Through The Grapevine” (Marvin Gaye) tells you to use today’s version of the grapevine, social media such as Twitter and Facebook, to promote your literary work. Authors should be sure to stay up to date about what others are saying about them, their work, and what their competitors are publishing as well. Be sure to keep your page updated and have frequent interaction with your followers to retain their interest.
“Respect” (Aretha Franklin) reminds you to treat others the way you want to be treated. Share resources and knowledge with fellow authors. Respond to comments and questions on social media. Take on a mentee. Be kind. Network. Respect the time and effort you’ve put into your craft and help others to do the same.
“Shop Around” (The Miracles) advises you to “shop” for the best book publisher, publicist, and others who can help make your book a success. This is not similar to shopping for commodities at the mall or grocery store; you should go with the person who provides the best quality for your needs, rather than the one with the lowest price. An investment in good editing, good book cover design and good marketing will help create a solid foundation in the long run.
“Signed, Sealed, Delivered” (Stevie Wonder) When signing a publishing deal make sure to look over the fine print, and ask questions about the contract. You, as the author, do not want to be obligated to terms that you were not aware of. Remember, “Ain’t Nothin’ Like the Real Thing” (Marvin Gaye & Tammi Terrell) so make sure you ask a lawyer to look over the contract before you sign.
“It Takes Two” (Marvin Gaye and Kim Weston), and “Rescue Me” (Aretha Franklin). Don’t be afraid to ask for help because publishing and marketing a book can be a nerve-wracking and overwhelming task for a first-time author. Do not wait until you need a rescue before calling in the professionals. As a book marketing expert, I’ve seen many authors make costly decisions that have to be rectified, which include bad titles, bad covers, bad editing, or lack thereof. “Stop in the Name of Love” (The Supremes) for your book.
“Ain’t No Mountain High Enough” (Marvin Gaye and Tammi Terrell) inspires you to be steadfast and resilient in order to be successful. For example, 100+ publishers rejected Mark Victor Hanson, author of Chicken Soup for the Soul, but he had the tenacity to keep searching for someone who would publish him.
The Bottom Line: “You Can’t Hurry Love,” (The Supremes). Success will not happen overnight and it’s not always easy as “ABC” (Jackson 5). But it doesn’t have to be a “Ball of Confusion” (Temptations.) With hard work, perseverance and a little luck, your book could be “Cruisin” with Smokey Robinson to the bestseller list and you will be “Dancin’ in the Streets” with Martha and the Vandellas. J
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm based in a Motown suburb that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Says Lorenz, “If you need help, just reach out, “I’ll Be There!” (The Four Tops). Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Lorenz at [email protected] or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist