By Scott Lorenz
Book festivals and fairs are a great way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.
Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel gig or speaking slot you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.
For more upcoming book events check out C-SPAN2 at: http://www.BookTV.org and click on the Book Fairs tab. For more information about book events and book marketing visit http://www.Book-Marketing-Expert.com
Here’s my list of upcoming book fairs and events that are worthy of your attendance in 2015:
- Los Angeles Times Festival of Books, April 18 & 19, 2015. The festival attracts more than 150,000 people. http://www.latimes.com/extras/festivalofbooks
- 2015 Dayton Book Expo, April 25, 2015, David H. Ponitz Conference Center, Sinclair Community College, Dayton, Ohio http://www.Daytonbookexpo.com
- South Carolina Book Festival takes place May 15-17, 2015. Held in the Colombia Metropolitan Convention Center, Columbia, SC, more than 6,000 book lovers attend http://www.scbookfestival.org/
- BookExpo America, May 27-29, 2015, Javits Center, NYC, the ‘Big Daddy’ of all book events. It’s worth a trip just to see what the book business is all about. There are plenty of great seminars to attend, book signings and events. I highly recommend all authors attend. http://www.bookexpoamerica.com
- Millbrook Literary Festival, May 30, 2015. Millbrook Free Library on Franklin Street presents dozens of thought provoking authors. http://www.millbrookbookfestival.org/
- Printers Row Lit Fest, June 6 & 7, 2015, Chicago, Illinois on and around the area of Dearborn Street, from Congress to Polk. A large book fair attended by more than 125,000 book lovers. http://www.chicagotribune.com/entertainment/books/printersrowlitfest/
- American Library Association Annual Conference, June 25-30, 2015, San Francisco, CA. Some 25,000 experts in the market who will help you advance your career. http://www.alaannual.org/
- International Christian Retail Show (ICRS) June 28-July1, 2015, Orlando, FL http://www.christianretailshow.com/ Considered the best show for Christian authors according to Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace. http://www.marketingchristianbooks.com
- Harlem Book Festival, July 18, 2015 Harlem, NYC harlembookfair.com Attended by over 30,000 readers and viewed by millions on C-Span
- Decatur Book Festival, September 4-6, 2015, Decatur, GA, largest independent book festival in the country. Since its launch, more than 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. https://www.decaturbookfestival.com
- The Rocky Mountain Book and Paper Fair will begin July 31, 2015 and finish August 1, 2015 in Denver, Colorado http://www.rmaba.org/rmbpf/2014/rmbpf_2014_GeneralInfo.html
- The Brooklyn Book Festival will begin September 14, 2015 and run through September 21, 2015 in Brooklyn, New York. http://www.brooklynbookfestival.org/
- The Bookmarks Festival of Books & Authors will be held in Winston-Salem, North Carolina on September 12, 2015. http://bookmarksnc.org/events/festival
- The South Dakota Festival of Books in Deadwood, South Dakota will be held September 24-27, 2015. http://www.sdbookfestival.com/
- The Baltimore Book Festival will begin in Baltimore, Maryland on September 25, 2015 and end September 27, 2015. http://www.baltimorebookfestival.com/
- The Iowa City Book Festival will begin October 1, 2015 and end October 4, 2015 in Iowa City, Iowa. http://www.iowacitybookfestival.org/
- The Southern Festival of Books in Nashville, Tennessee will run from October 9, 2015 through October 11, 2015. http://www.humanitiestennessee.org/programs/southern-festival-books/about-southern-festival-books
- The Seattle Antiquarian Book Fair will be held October 10-11, 2015 in Seattle, Washington. http://www.seattlebookfair.com/
- The Vegas Valley Book Festival will run from October 15, 2015 through October 17, 2015 in Las Vegas, Nevada. http://vegasvalleybookfestival.org/
- The Texas Book Festival will begin October 17, 2015 and end October 18, 2015 in Austin, Texas. http://www.texasbookfestival.org/
- The Boston International Antiquarian Book Fair (39th Annual) will be held November 13, 2015 through November 15, 2015 in Boston, Massachusetts. http://www.bostonbookfair.com
- The Miami Book Fair International will kick off in Miami, Florida on November 15, 2015 and wrap up November 22, 2015. http://www.miamibookfair.com
The Bottom Line: Take a little working vacation and hit some book festivals. Make it a priority to visit a book festival in the coming weeks and months. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Lorenz at [email protected] or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist