Book Marketing Strategy
In a typical book marketing campaign, Westwind Communications targets book reviewers at magazines, newspapers and electronic media across the United States. Since our contacts in the media are exceptionally good, we have a high success rate with frequent placements. Westwind Communications develops and nurtures relationships with writers, editors and producers so they trust us when we give them a story idea.
Book Publicity Challenges
To demonstrate the formidable task of promoting a book, at a recent conference the producers of the Today Show and Good Morning America said they each receive about 75 books EVERY DAY!!!! With those incredible numbers unless an author has a PR person working for them it is unlikely their book will ever cut through the clutter to get on the radar screen.
Westwind Communications also works with authors to uncover interesting “angles” about them personally and the book itself and will pitch these ideas to the media. With thousands of media outlets this is a very time consuming task, however unless an author has someone actively promoting their book, it’s just one of a million books lost on the shelves of Barnes and Noble and in the “ether” of Amazon.com.
We embrace the philosophy of Greg Stielstra, author of PyroMarketing, who was marketing director of the Purpose Driven Life, the best selling hard cover book in history. To find out more about PyroMarketing, click here.
One of Westwind Communications’ authors had a ten minute interview on The Howard Stern show. That ONE interview caused a 15 fold increase in traffic to the author’s web site. Click to see graph of results.
- Determining the audience
- Opening distribution channels
- Getting your book reviewed
- Exposing you to the national print media
- Using wire services for national promotion
- Obtaining TV and radio coverage
- Positioning you as an expert
- Advice on your web site
- Using the Internet to promote your book
- Media training
To discuss how Westwind Communications helps authors get all the book publicity they deserve and moreTM, contact [email protected], call 734-667-2090 or complete the Book Marketing Proposal Request Form. Click Here!
Below are comments from some of the authors we have worked with.
EXCEPTIONAL! In a word this describes Scott Lorenz and Westwind Communications, Marketing Professionals Extraordinaire! Writing my book wasn’t nearly as challenging as marketing it. I could massage the words to bring my story to life; unveil the emotions, the drama or the hilarity. But I was completely inexperienced at how to promote my multi-award winning memoir through marketing.
Scott Lorenz is dedicated, knowledgeable, connected, personable and passionate about his work and brought all of these qualities to advance my work. I sincerely enjoyed and appreciated the entire marketing experience with Scott at the helm. I highly recommend him and in fact have several times.
Elaine C. Pereira, Author,
I Will Never Forget-A Daughter’s Story of Her Mother’s Arduous And Humorous Journey Through Dementia
“Ask me about publicist Scott Lorenz and I’d say, ‘Hire him.’”
“Scott and his outfit, Westwind Communications do excellent promotional work for books, either fiction or non-fiction. Scott is a straight shooter and does not make inflated promises, something I’d had way too much of before I worked with him. He will get your book reviewed, he will get your book blogged about, he will get you publicity as an author. He will do quality book trailers and if there is anyone out there interested in giving you a radio, TV, or magazine interview, he can find them. Scott is very well connected and I highly recommend him.“
Agatha, Macavity and Tony Ryan award nominated author of
FULL MORTALITY, RACING FROM DEATH, and THE SEA HORSE TRADE
“Scott Lorenz will be the first and only person we would recommend to our authors in the future’”
“Scott Lorenz was retained by the author of one of the books we published to generate buzz and reviews. What he was able to accomplish on rather short notice was way beyond our expectations or the experience we’ve had working with other publicists in the past. He will be the first and only person we would recommend to our authors in the future “
Foster Winans, Ghostwriter and Publisher
President, Winans Kuenstler Publishing
“Scott helped me complete a successful Kickstarter Campaign and launch, IRON SHINTO, the third book in the Moa Books, my YA SciFi Mystical Adventure Series. A year and a half later, the series has won 23 awards and was the #1 Metaphysical & Visionary book on Kindle. His dedication to supporting me as an author as well as my books was admirable.“
“Outstanding! As I was launching SIKANDER I searched for a publicity firm that would be capable of relating to its subject matter and attuned to relevant current affairs. I also wanted someone who would have patience working with a client who was new to the industry like me and who, beyond publicity would also need the all-important critical book reviews to help launch the book. I wanted an accomplished, skilled publicist.
Westwind’s Scott Lorenz did not disappoint. I was left with the sense that Westwind was a 24×7 company and despite Scott being deeply involved with other clients, he always made me feel like I had his full time and energy dedicated to me. I especially like how he was always ahead of me and thinking about new angles and new initiatives to gain more of a platform. I have no hesitation in recommending Westwind Communications to any publisher or self-publisher, but especially to someone new to the business.
M. Salahuddin Khan
Author of SIKANDER
“Scott Lorenz of Westwind is a dynamic, highly proactive publicist who actually delivered the ‘goods;’ i.e. results. His unflagging efforts transformed what many others had deemed ‘evergreen’ material into a formidable program of press releases, book reviews and major television media placement. I recommend his services without hesitation.”
Barry Friedberg M.D.
Author, Getting Over Going Under
“Scott, I really, truly appreciate the great start that you gave me and the residual assistance, as well. You’re the best!”
Author of Wake Up! You’re Probably Never Going to Look Like That
“Scott kept my book ‘CUBA’ in the news delivering national hits in the Associated
“I have worked with Scott for a year plus on promotion of my poetry book. He is terrific; a self starter, knows publishing, good ideas, most cooperative, always available,
Stephen B. Wiley
Author, Hero Island
“Scott Lorenz dramatically improved our web site, revamped my book cover making it irresistible and obtained several top notch book reviews. He arranged dozens of
Registered Investment Advisor
Author, Retire Dollar $mart
Founder, Owner ON Track Financial Services
“Scott, you are the go-to-PR-guy who’s in a league of your own. Your PR skills are poetry in motion because you do all the little things.
Dr. Don Powell, aka Dr. Cliche,
Author, Best Sports Cliches Ever!
Click here for clips
“Scott Lorenz gets publicity results. As a first time author, I was struggling with getting publicity for my book, Reclaiming My Soul from
Author, Reclaiming My Soul from the Lost and Found!
Click For Press Clips
“Getting publicity for my first published novel, RETIRED was no easy task for Westwind Communications, but Scott Lorenz made it look easy. I was interviewed by no less than
“Scott Lorenz jump-started the marketing campaign for my first novel Tantalus Zero. He not only effectively promoted the book, but helped me promote myself
Dr. Marshall Moore,
Author, Tantalus Zero
“Westwind Communications scheduled
The Gem Hunter, True Adventures of an American in Afghanistan
”I wrote my book, “Find Them Fast,” when I was working as a reporter at The Detroit News. Even though my editors and colleagues knew about the book, none of them seemed interested in it until your press release about it landed on their desks. All of a sudden, they were interested in doing a story about it – your press release piqued their interest and “legitimized” the book. Thanks!”
Former Investigative Reporter
The Detroit News
Author of Find Them Fast
“Making a living as an author is a full time job leaving me little time for promotion. In my twenty-seven years in the
business, I’ve never encountered a better PR talent than Scott Lorenz and he brings an energy to bear that
has to be seen to be believed. If he can’t get you noticed, check your pulse – you probably don’t exist.”
Award Winning Author
Click For Press Clips
“I interviewed several publicists. No one seemed to understand the importance of my message
The ABC’s of Widowhood
“When I found out my publisher was going to add the book my sister and I co-wrote in their “portfolio”
of a dozen other books they were promoting at the same time, I realized we needed to hire our
own PR firm to promote “The Workout Copout.” That’s when I turned to Scott Lorenz and
that’s when we started to get publicity.”
The Workout Copout
“Scott you did a great job! You’ve made my day…that is really great work…you
sure did your homework. I love it… I really love it.”
Anything, My Love
“Scott, your services
are clearly worth their weight in gold!”
Click For Press Clips
Publicist Scott Lorenz
Public Relations and media exposure are critical to a book’s success. Unless an author has someone skilled in book marketing promoting their book, their potential best-seller is just one of a million books lost on the shelves of Barnes and Noble, Walden Books and in the “ether” of Amazon.com.
Plymouth, MI (PRWEB)–Book marketing requires special skills and most authors simply do not know how to market a book. That’s why so many authors use the unique book promotion skills of Scott Lorenz of Westwind Communications when they are ready to enter the book market.
Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors, individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, inventors, doctors, lawyers, and entrepreneurs since 1980 and is an integral part of the marketing strategy for many firms.
The importance of marketing to all authors is stressed by John Kremer, author of “1,001 Ways to Market Your Book,” who states: “Eighty percent of all books are sold by word of mouth, but it’s publicity that primes the marketing pump. Remember that you cannot do everything, so hire the right persons to do the things you can’t do. If you’re not comfortable doing your own publicity, then hire someone who does it for a living.” His book is available at: http://www.bookmarket.com
Many authors who know they can’t promote themselves turn to Lorenz, a leader in the book marketing profession who knows the trade requirements of successfully marketing a book and has done so for many writers.
Cynthia Simmons, author of Anything, My Love, worked with Lorenz and received nearly a two page write up and color photo in Women’s World. She commented: “Scott you did a great job! You’ve made my day. That is really great work. You sure did your homework.”
Working with Bill Vann, author of Retired, Lorenz has arranged numerous radio interviews and has introduced Vann to the editors of dozens of newspapers and magazines. Other authors who didn’t have the time or skill to tackle the book promotion business themselves and handed over their book advertising and book publicity to Lorenz include:
In a typical book marketing campaign, Westwind Communications targets book reviewers at magazines, newspapers, and electronic media across the U.S. “Because our contacts in the media are exceptionally good,” explains Lorenz, “we have a high success rate with frequent placements. I develop and nurture relationships with writers, editors and producers so they trust me when I give them a story idea.”
Westwind Communications also works with authors to uncover interesting ‘angles’ about them personally and about the book itself and then pitches those ideas to the media. “With thousands of media outlets, this is a very time-consuming and daunting task,” says Lorenz. “Unless an author has someone skilled in book marketing promoting their book, this potential best-seller is just one of a million books lost on the shelves of Barnes and Noble, and in the “ether” of Amazon.com.”
The importance of using a book promotion or marketing professional is stressed by Eric Kampmann, president of Midpoint Trade Books which handles book distribution for authors, when he commented: “Of
“At a recent conference in New York City, the producers of the Today Show and Good Morning America said they each receive about 75 books every day!” says Lorenz, who has met and maintained contact with these producers, “With those incredible numbers, unless an author has a PR person working for them it is unlikely their book will ever cut through the clutter to get on the radar screen.”
Lorenz will use one approach when pitching book reviewers at national media, producers and assistant producers of national television shows, and a different approach when promoting books via the radio
Westwind Communications’ clients have been featured by Good Morning America, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today,
“We create and implement marketing, advertising, and communications strategies for a wide variety of authors,” explains Lorenz. “Westwind Communications excels at helping authors get all
To discuss how Westwind Communications helps authors get all the publicity they deserve and more, contact [email protected] or call 734-667-2090.
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