Posts

Attending Writers’ Conferences Put Authors on the Road to Success

By Scott Lorenz Westwind Communications   There…

Top Book Fairs & Festivals for Authors in 2015

Authors, take a little working vacation and hit some book festivals. You'll be glad you did.

What Authors Can Learn From Motown Hits

With hard work, perseverance and a little luck, your book could be “Cruisin” with Smokey Robinson to the bestseller list and you will be “Dancin’ in the Streets” with Martha and the Vandellas.

Book Publicity Idea: Link Your Book to Holidays and Special Events

One creative way to get publicity for your book is to tie…

PR Stunts Can Pay Big Dividends– How WestJet and a Cowboy Author Won Our Hearts — and Our Minds Followed

By Scott Lorenz Westwind Communications PR Stunts get…

What Authors can Learn from The Promotion of ‘Anchorman II’ Starring Will Ferrell as Ron Burgundy

“I don’t know how to put this but I am kind of a big deal.”  "Anchorman…

Authors: Turn to Kickstarter to Launch Your Book

In Renaissance times and during other eras it was common for…

Top Book Awards Authors Should Pursue

As a book publicist, I can assure you that winning book awards…

Doctors Should Write A Book to Get Speaking Gigs

As a doctor, it is important to gain speaking engagements to…

Once You Know What Literary Agents Want, It’s Easy To Land One

As a book publicist, I am frequently asked by my author clients…