EXCEPTIONAL! In a word this describes Scott Lorenz and Westwind Communications, Marketing Professionals Extraordinaire! Writing my book wasn’t nearly as challenging as marketing it. I could massage the words to bring my story to life; unveil the emotions, the drama or the hilarity. But I was completely inexperienced at how to promote my multi-award winning memoir through marketing.
Scott Lorenz is dedicated, knowledgeable, connected, personable and passionate about his work and brought all of these qualities to advance my work. I sincerely enjoyed and appreciated the entire marketing experience with Scott at the helm. I highly recommend him and in fact have several times.
“Scott Lorenz dramatically improved our web site, revamped my book cover making it irresistible and obtained several top notch book reviews. He arranged dozens of radio interviews and two TV interviews, one of which resulted in a one year contract for a weekly appearance the 10pm news on a CBS affiliate. To top it off he placed me in the New York Times and The Christian Science Monitor.”
“Outstanding! As I was launching SIKANDER I searched for a publicity firm that would be capable of relating to its subject matter and attuned to relevant current affairs. I also wanted someone who would have patience working with a client who was new to the industry like me and who, beyond publicity would also need the all-important critical book reviews to help launch the book. I wanted an accomplished, skilled publicist.
Westwind’s Scott Lorenz did not disappoint. I was left with the sense that Westwind was a 24×7 company and despite Scott being deeply involved with other clients, he always made me feel like I had his full time and energy dedicated to me. I especially like how he was always ahead of me and thinking about new angles and new initiatives to gain more of a platform. I have no hesitation in recommending Westwind Communications to any publisher or self-publisher, but especially to someone new to the business.
"Scott was involved in the launch of ‘The Fracking Truth’ and is working with us the movie ‘Breaking Free’. He's a brilliant strategist and has been a great member of our team."
"I would like to thank you for everything you have done for my book promotion.
You have been a big part of my success with the book, and will definitely use your services again in the future."
In Spring of 2014 Scott Lorenz promoted the Ethan Bortnick The Power of Music show telecast on 50 stations on PBS-TV. Scott obtained dozens of interviews with Ethan on radio, TV and in print publications.
Then in the late spring and early summer Scott promoted the touring show as it traveled across the United States in a twenty city tour. In addition to Ethan Bortnick he also scheduled interviews and in-studio appearances for Damian McGinty of ‘Glee’ and Celtic Thunder fame. Again he had great success in all media. I highly recommend Scott Lorenz.
"I had opportunity to use Mr. Scott Lorenz as an expert in a civil action I was defending in Virginia. The case involved claims of lost profit. Mr. Lorenz was very helpful in identifying the weaknesses to this claim. He was very thorough in his analysis of the issues and timely in review of materials related to the litigation. I highly recommend him as an expert in his field of book marketing."
The Washington Post article was FANTASTIC! We have made a pile of reprints and have sent them to virtually every wholesale prospect. The buyer for a chain of 5,100 hardware stores was quoting sections of the article to me on the phone. Scott, that article has done us an immense amount of good.
Scott is the type of individual who will be successful in any endeavor he undertakes.
Scott Lorenz would bring a wealth of experience and endless energy to most any organization or venture
He is a one man think tank … As a result of his intellect, creativity and vision he has literally put Plymouth, Michigan on the map with the Ice Sculpture Spectacular…
Scott Lorenz is a marketing genius.
I consider Scott Lorenz an exceptional young man with a refreshing sense of social responsibility. He is highly adaptable to the ever-changing environments.
Scott’s diversity of management experience, development of successful promotional campaigns, and enthusiasm qualifies him as an excellent candidate for management of a major private or public sector activity.
Gratitude and much appreciation extends to Scott Lorenz who gave us confidence, motivation and the knowledge to move forward in a new area of fund-raising which has proven quite successful.
His marketing effort made the phone ring so much at Domino's Lodge on Drummond Island, they literally took the phone off the hook.
Scott was instrumental with helping us with Press Releases regarding our Law Enforcement Recognition Events and Public Awareness statements, usually after high profile drunk driving crashes. He is a true professional in every sense of the word and I sincerely thank him for his efforts. It is a distinct honor to call him my friend and to highly recommend Scott Lorenz and Westwind Communications.
Scott and his outfit, Westwind Communications do excellent promotional work for books, either fiction or non-fiction. Scott is a straight shooter and does not make inflated promises, something I’d had way too much of before I worked with him. He will get your book reviewed, he will get your book blogged about, he will get you publicity as an author. He will do quality book trailers and if there is anyone out there interested in giving you a radio, TV, or magazine interview, he can find them. Scott is very well connected and I highly recommend him.
As the premier provider of court reporting and litigation support solutions in the USA, we utilized Westwind Communications in a very complicated patent lawsuit involving our firm where they helped explain the merits of the lawsuit in a way that all parties in the industry could understand, from court reporters and lawyers to the media. Westwind Communications was able to cut through the clutter and make sense of it all.
Scott Lorenz was retained by the author of one of the books we published to generate buzz and reviews. What he was able to accomplish on rather short notice was way beyond our expectations or the experience we’ve had working with other publicists in the past. He will be the first and only person we would recommend to our authors in the future
“Scott Lorenz of Westwind is a dynamic, highly proactive publicist who actually delivered the ‘goods;’ i.e. results. His unflagging efforts transformed what many others had deemed ‘evergreen’ material into a formidable program of press releases, book reviews and major television media placement. I recommend his services without hesitation.”
Scott helped me complete a successful Kickstarter Campaign and launch, IRON SHINTO, the third book in the Moa Books, my YA SciFi Mystical Adventure Series. A year and a half later, the series has won 23 awards and was the #1 Metaphysical & Visionary book on Kindle. His dedication to supporting me as an author as well as my books was admirable.
There are very few PR and marketing professionals that I would even consider recommending. Scott is someone that I put at the top of a very short list. The results tell the story. What I’ve found is that his is not a “one size fits all” approach. Every client has different needs and outcomes. He is laser focused on what will get people there the fastest.
I have been happy to recommend Scott and his company and will continue doing so
Westwind Communications does a great job spreading the news but more importantly in new home marketing, creating newsworthy events to last the cycle of a new building or community is critical to success. I have worked with many “PR” guys over the years and Scott is the first one who actually delivered consistent success without breaking the budget! His strategic thinking and effective execution were key to many of our grand openings and communities. Scott Lorenz IS a competitive advantage for our business.
CEO
RJ & Makay did not have a newsroom page before we hired Scott Lorenz and now look at it! http://www.rjandmakay.com/newsroom We’ve been quoted on CNBC, The Wall Street Journal, Dow Jones, CNN Money, Market Watch, Reuters and the Charlotte Business Journal to name a few. The CNBC blog was amazing. I can’t believe how much coverage it got. Our YouTube video about Merrill Lynch went from 3900 total views to over 8000 in 48 hours!
Scott, I really, truly appreciate the great start that you gave me and the residual assistance, as well. You’re the best!
People were lined up outside our $3,500,000.00 model home the morning after Scott’s efforts landed us on the newscasts of three Detroit TV stations and again a few weeks later after the Detroit Free Press ran a full page color article about Bellagio.
Scott kept my book ‘CUBA’ in the news delivering national hits in the Associated Press and Washington Post Syndicate. He masterfully tied my book into breaking news about Fidel Castro’s changing health and announcements resulting in dozens of interviews across North America.
I have worked with Scott for a year plus on promotion of my poetry book. He is terrific; a self starter, knows publishing, good ideas, most cooperative, always available, a good guy. I’ll use him again.
For more than ten years Scott Lorenz has handled the marketing and public relations for our law firm. He has been the driving force in enhancing our image and increasing public perception. He obtained dozens of print and electronic news stories including 50 plus news-feature segments on FOX-TV, dramatically improved our web presence and its importance in attracting new clients. He created and managed the pay per click advertising program which has been a significant development in the marketing of any practice. I unequivocally endorse Scott and the good services of Westwind Communications
Scott Lorenz helped put my new medical practice on the map. He obtained excellent media coverage including a feature in the Detroit Free Press, coverage on WDIV-4 in Detroit, an Indianapolis TV station and the 11 pm news on ABC-TV right after the season finale of Desperate Housewives. His expertise in search engine marketing and pay per click advertising dramatically expanded the inquiries we receive from across the US which of course resulted in consultations and surgeries
Scott, you are the go-to-PR-guy who’s in a league of your own. Your PR skills are poetry in motion because you do all the little things. You’re everything that’s good about PR and you’ve been nothing short of spectacular in promoting my book!
Scott Lorenz gets publicity results. As a first time author, I was struggling with getting publicity for my book, Reclaiming My Soul from the Lost and Found. Within the first few weeks of working with Scott, I had a front page story in the business section of The Westchester Journal News! Scott is easy to work with and very dedicated. I thoroughly enjoy working with him.
I think your company has been exceptional to work with and has done a fabulous job with a controversial and politically charged subject….we thank you from the bottom of our hearts…and believe me, if the horses could thank you, they would! Your efforts landed me in dozens of interviews, a front page story in the St. Petersburg Times, features in The Philadelphia Inquirer and The National Examiner, along with an undercover story on FOX-TV in PA, culminating with an interview on ESPN.
Getting publicity for my first published novel, RETIRED was no easy task for Westwind Communications, but Scott Lorenz made it look easy. I was interviewed by no less than 4 dozen radio stations including NPR, KOA in Denver and a two hour interview and call in segment on the Bev Smith Show. We had stories in several newspapers and Automotive News did a feature story. The bottom line; I liked Scott’s no nonsense approach to promoting my book even though he never bought me lunch!
“Westwind Communications scheduled dozens of radio, TV and print interviews for me during a very intense book signing tour across the United States in the spring of 2004. From international and national appearances on FOX & FRIENDS, Howard Stern and Voice of America to dozens of local media outlets. Furthermore, Westwind Communications scheduled multi-city book signings in Arizona, New Mexico, Texas, Arkansas, Alabama, Florida, South Carolina and Washington DC at major bookstores like Barnes & Noble as well as independents. Scott Lorenz was a pleasure to work with.”
Scott Lorenz jump-started the marketing campaign for my first novel Tantalus Zero. He not only effectively promoted the book, but helped me promote myself as an author and authority. We got immediate results–radio, television, my picture on the cover of a major trade journal, you name it. Books are moving. Scott is savvy, energetic, and above all effective. And last but not least, working with him has been fun
”I wrote my book, "Find Them Fast," when I was working as a reporter at The Detroit News. Even though my editors and colleagues knew about the book, none of them seemed interested in it until your press release about it landed on their desks. All of a sudden, they were interested in doing a story about it - your press release piqued their interest and "legitimized" the book. Thanks!”
From a story in the Chicago Tribune and a nationally televised story on Discoveries and Breakthroughs to the cover of Natural Gas Vehicle Industry magazine in New Zealand, I am truly amazed at the number of media placements that Scott Lorenz has obtained for TransTeq
He was extremely effective in getting our company all the exposure we needed at local and national levels including a great article in Investor’s Business Daily
Making a living as an author is a full time job leaving me little time for promotion. In my twenty-seven years in the business, I’ve never encountered a better PR talent than Scott Lorenz and he brings an energy to bear that has to be seen to be believed. If he can’t get you noticed, check your pulse – you probably don’t exist.
I interviewed several publicists. No one seemed to understand the importance of my message as well as Scott Lorenz. He strategized with me to find the best ways to get publicity and was always available to calm my fears. As a first time author, this was pretty impressive. I’ve had interviews on FOX News, radio interviews throughout the USA and a story in the National Examiner. I continue to work with him on marketing projects that are relevant to the book. I highly recommend Scott Lorenz for your publicity needs.
When I found out my publisher was going to add the book my sister and I co-wrote in their “portfolio" of a dozen other books they were promoting at the same time, I realized we needed to hire our own PR firm to promote “The Workout Copout.” That’s when I turned to Scott Lorenz and that’s when we started to get publicity.
“Scott you did a great job! You’ve made my day…that is really great work…you sure did your homework. I love it… I really love it.”
The ‘Live Like Joe Millionaire’ contest generated more than 1,000 entries for the chance to spend 24 hours like a millionaire at Cambridge Homes $3.5 Million Bellagio Mansion in Novi. This was one of the very best or THE best promotion FOX-2 Detroit has ever been involved with. Thank you Scott Lorenz
“Scott, your services are clearly worth their weight in gold!”
Scott, thanks for all you have done to launch ‘Mr. Duey’ and to build our biz and brand. Thanks for making our “Fractions” video number 1 on Teacher Tube with 1,643,345 views!
Things here with Chautauqua Express are very well. Your research was important in helping me to realize the best path for my work into the television arena. In addition to the continuing live performances, our work is moving into television/video as a new format for my programs. Many Thanks
He possesses a great deal of creative and innovative marketing skill. I always enjoy working with him on various projects … he is a strong and capable leader
