Public Relations and media exposure are critical to a book’s success. Unless an author has someone skilled in book marketing promoting their book, their potential best-seller is just one of a million books lost on the shelves of Barnes and Noble, Walden Books and in the “ether” of Amazon.com.
Plymouth, MI (PRWEB)–Book marketing requires special skills and most authors simply do not know how to market a book. That’s why so many authors use the unique book promotion skills of Scott Lorenz of Westwind Communications when they are ready to enter the book market.
Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors, individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, inventors, doctors, lawyers, and entrepreneurs since 1980 and is an integral part of the marketing strategy for many firms.
The importance of marketing to all authors is stressed by John Kremer, author of “1,001 Ways to Market Your Book,” who states: “Eighty percent of all books are sold by word of mouth, but it’s publicity that primes the marketing pump. Remember that you cannot do everything, so hire the right persons to do the things you can’t do. If you’re not comfortable doing your own publicity, then hire someone who does it for a living.” His book is available at: http://www.bookmarket.com
Many authors who know they can’t promote themselves turn to Lorenz, a leader in the book marketing profession who knows the trade requirements of successfully marketing a book and has done so for many writers.
Cynthia Simmons, author of Anything, My Love, worked with Lorenz and received nearly a two page write up and color photo in Women’s World. She commented: “Scott you did a great job! You’ve made my day. That is really great work. You sure did your homework.”
Working with Bill Vann, author of Retired, Lorenz has arranged numerous radio interviews and has introduced Vann to the editors of dozens of newspapers and magazines. Other authors who didn’t have the time or skill to tackle the book promotion business themselves and handed over their book advertising and book publicity to Lorenz include:
- Dana Mitchell, author of The Workout Copout: “When I realized I needed to hire a PR firm to promote ‘The Workout Copout,’ I turned to Scott Lorenz and that’s when I started to get publicity.”
- Aime Carter, author of Phoenix Ashes, found marketing a book too much to take on because she was only age 16 when her first novel was published and had to devote time to her studies. After trusting Lorenz with the tasks of book marketing, book advertising and book publicity, Carter concluded: “Scott, your services are clearly worth their weight in gold.”
- Erma Bombeck Award winning author Mike Ball uses Lorenz’s book marketing savvy because he is too busy to do the promotion himself. “Making a living as an author is a full time job leaving me little time for
promotion,” says Ball. “In my 27 years in the business, I’ve never encountered a better PR talent than Scott Lorenz and he brings an energy to bear that has to be seen to be believed. If he can’t get you noticed, check your pulse — you probably don’t exist.”
- Jackie Miles, author of Roseflower Creek, operates her own business in addition to writing and going across the country speaking about abused children. She also lacks the time for book marketing and book promotion and found the results she wanted after signing up with Lorenz.
In a typical book marketing campaign, Westwind Communications targets book reviewers at magazines, newspapers, and electronic media across the U.S. “Because our contacts in the media are exceptionally good,” explains Lorenz, “we have a high success rate with frequent placements. I develop and nurture relationships with writers, editors and producers so they trust me when I give them a story idea.”
Westwind Communications also works with authors to uncover interesting ‘angles’ about them personally and about the book itself and then pitches those ideas to the media. “With thousands of media outlets, this is a very time-consuming and daunting task,” says Lorenz. “Unless an author has someone skilled in book marketing promoting their book, this potential best-seller is just one of a million books lost on the shelves of Barnes and Noble, and in the “ether” of Amazon.com.”
The importance of using a book promotion or marketing professional is stressed by Eric Kampmann, president of Midpoint Trade Books which handles book distribution for authors, when he commented: “Of course, there are many reasons why a book might become a success or even a bestseller, but we believe that the single best investment for you is an effective publicist.”
“At a recent conference in New York City, the producers of the Today Show and Good Morning America said they each receive about 75 books every day!” says Lorenz, who has met and maintained contact with these producers, “With those incredible numbers, unless an author has a PR person working for them it is unlikely their book will ever cut through the clutter to get on the radar screen.”
Lorenz will use one approach when pitching book reviewers at national media, producers and assistant producers of national television shows, and a different approach when promoting books via the radio or Internet. All approaches produce results.
Westwind Communications’ clients have been featured by Good Morning America, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today,
Investor’s Business Daily, Wall Street Journal, Washington Post, Family Circle, Woman’s World, and Entrepreneur, to name a few.
“We create and implement marketing, advertising, and communications strategies for a wide variety of authors,” explains Lorenz. “Westwind Communications excels at helping authors get all the publicity they deserve and more.”
Below are comments from some of the authors we have worked with.