Book Marketing Strategy
In a typical book marketing campaign, Westwind Communications targets book reviewers at magazines, newspapers and electronic media across the United States. Since our contacts in the media are exceptionally good, we have a high success rate with frequent placements. Westwind Communications develops and nurtures relationships with writers, editors and producers so they trust us when we give them a story idea.
Book Publicity Challenges
To demonstrate the formidable task of promoting a book, at a recent conference the producers of the Today Show and Good Morning America said they each receive about 75 books EVERY DAY!!!! With those incredible numbers unless an author has a PR person working for them it is unlikely their book will ever cut through the clutter to get on the radar screen.
Westwind Communications also works with authors to uncover interesting “angles” about them personally and the book itself and will pitch these ideas to the media. With thousands of media outlets this is a very time consuming task, however unless an author has someone actively promoting their book, it’s just one of a million books lost on the shelves of Barnes and Noble and in the “ether” of Amazon.com.
We embrace the philosophy of Greg Stielstra, author of PyroMarketing, who was marketing director of the Purpose Driven Life, the best selling hard cover book in history. To find out more about PyroMarketing, click here.
One of Westwind Communications’ authors had a ten minute interview on The Howard Stern show. That ONE interview caused a 15 fold increase in traffic to the author’s web site. Click to see graph of results.
- Determining the audience
- Opening distribution channels
- Getting your book reviewed
- Exposing you to the national print media
- Using wire services for national promotion
- Obtaining TV and radio coverage
- Positioning you as an expert
- Advice on your web site
- Using the Internet to promote your book
- Media training
To discuss how Westwind Communications helps authors get all the book publicity they deserve and moreTM, contact [email protected], call 734-667-2090 or complete the Book Marketing Proposal Request Form. Click Here!
Public Relations and media exposure are critical to a book’s success. Unless an author has someone skilled in book marketing promoting their book, their potential best-seller is just one of a million books lost on the shelves of Barnes and Noble, Walden Books and in the “ether” of Amazon.com.
Plymouth, MI (PRWEB)–Book marketing requires special skills and most authors simply do not know how to market a book. That’s why so many authors use the unique book promotion skills of Scott Lorenz of Westwind Communications when they are ready to enter the book market.
Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors, individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, inventors, doctors, lawyers, and entrepreneurs since 1980 and is an integral part of the marketing strategy for many firms.
The importance of marketing to all authors is stressed by John Kremer, author of “1,001 Ways to Market Your Book,” who states: “Eighty percent of all books are sold by word of mouth, but it’s publicity that primes the marketing pump. Remember that you cannot do everything, so hire the right persons to do the things you can’t do. If you’re not comfortable doing your own publicity, then hire someone who does it for a living.” His book is available at: http://www.bookmarket.com
Many authors who know they can’t promote themselves turn to Lorenz, a leader in the book marketing profession who knows the trade requirements of successfully marketing a book and has done so for many writers.
Cynthia Simmons, author of Anything, My Love, worked with Lorenz and received nearly a two page write up and color photo in Women’s World. She commented: “Scott you did a great job! You’ve made my day. That is really great work. You sure did your homework.”
Working with Bill Vann, author of Retired, Lorenz has arranged numerous radio interviews and has introduced Vann to the editors of dozens of newspapers and magazines. Other authors who didn’t have the time or skill to tackle the book promotion business themselves and handed over their book advertising and book publicity to Lorenz include:
- Dana Mitchell, author of The Workout Copout: “When I realized I needed to hire a PR firm to promote ‘The Workout Copout,’ I turned to Scott Lorenz and that’s when I started to get publicity.”
- Aime Carter, author of Phoenix Ashes, found marketing a book too much to take on because she was only age 16 when her first novel was published and had to devote time to her studies. After trusting Lorenz with the tasks of book marketing, book advertising and book publicity, Carter concluded: “Scott, your services are clearly worth their weight in gold.”
- Erma Bombeck Award winning author Mike Ball uses Lorenz’s book marketing savvy because he is too busy to do the promotion himself. “Making a living as an author is a full time job leaving me little time for
promotion,” says Ball. “In my 27 years in the business, I’ve never encountered a better PR talent than Scott Lorenz and he brings an energy to bear that has to be seen to be believed. If he can’t get you noticed, check your pulse — you probably don’t exist.”
- Jackie Miles, author of Roseflower Creek, operates her own business in addition to writing and going across the country speaking about abused children. She also lacks the time for book marketing and book promotion and found the results she wanted after signing up with Lorenz.
In a typical book marketing campaign, Westwind Communications targets book reviewers at magazines, newspapers, and electronic media across the U.S. “Because our contacts in the media are exceptionally good,” explains Lorenz, “we have a high success rate with frequent placements. I develop and nurture relationships with writers, editors and producers so they trust me when I give them a story idea.”
Westwind Communications also works with authors to uncover interesting ‘angles’ about them personally and about the book itself and then pitches those ideas to the media. “With thousands of media outlets, this is a very time-consuming and daunting task,” says Lorenz. “Unless an author has someone skilled in book marketing promoting their book, this potential best-seller is just one of a million books lost on the shelves of Barnes and Noble, and in the “ether” of Amazon.com.”
The importance of using a book promotion or marketing professional is stressed by Eric Kampmann, president of Midpoint Trade Books which handles book distribution for authors, when he commented: “Of course, there are many reasons why a book might become a success or even a bestseller, but we believe that the single best investment for you is an effective publicist.”
“At a recent conference in New York City, the producers of the Today Show and Good Morning America said they each receive about 75 books every day!” says Lorenz, who has met and maintained contact with these producers, “With those incredible numbers, unless an author has a PR person working for them it is unlikely their book will ever cut through the clutter to get on the radar screen.”
Lorenz will use one approach when pitching book reviewers at national media, producers and assistant producers of national television shows, and a different approach when promoting books via the radio or Internet. All approaches produce results.
Westwind Communications’ clients have been featured by Good Morning America, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today,
Investor’s Business Daily, Wall Street Journal, Washington Post, Family Circle, Woman’s World, and Entrepreneur, to name a few.
“We create and implement marketing, advertising, and communications strategies for a wide variety of authors,” explains Lorenz. “Westwind Communications excels at helping authors get all the publicity they deserve and more.”
To discuss how Westwind Communications helps authors get all the publicity they deserve and more, contact [email protected] or call 734-667-2090.
Below are comments from some of the authors we have worked with.
EXCEPTIONAL! In a word this describes Scott Lorenz and Westwind Communications, Marketing Professionals Extraordinaire! Writing my book wasn’t nearly as challenging as marketing it. I could massage the words to bring my story to life; unveil the emotions, the drama or the hilarity. But I was completely inexperienced at how to promote my multi-award winning memoir through marketing.
Scott Lorenz is dedicated, knowledgeable, connected, personable and passionate about his work and brought all of these qualities to advance my work. I sincerely enjoyed and appreciated the entire marketing experience with Scott at the helm. I highly recommend him and in fact have several times.
Scott and his outfit, Westwind Communications do excellent promotional work for books, either fiction or non-fiction. Scott is a straight shooter and does not make inflated promises, something I’d had way too much of before I worked with him. He will get your book reviewed, he will get your book blogged about, he will get you publicity as an author. He will do quality book trailers and if there is anyone out there interested in giving you a radio, TV, or magazine interview, he can find them. Scott is very well connected and I highly recommend him.
Scott Lorenz was retained by the author of one of the books we published to generate buzz and reviews. What he was able to accomplish on rather short notice was way beyond our expectations or the experience we’ve had working with other publicists in the past. He will be the first and only person we would recommend to our authors in the future
Scott helped me complete a successful Kickstarter Campaign and launch, IRON SHINTO, the third book in the Moa Books, my YA SciFi Mystical Adventure Series. A year and a half later, the series has won 23 awards and was the #1 Metaphysical & Visionary book on Kindle. His dedication to supporting me as an author as well as my books was admirable.
Scott, I really, truly appreciate the great start that you gave me and the residual assistance, as well. You’re the best!
Scott kept my book ‘CUBA’ in the news delivering national hits in the Associated Press and Washington Post Syndicate. He masterfully tied my book into breaking news about Fidel Castro’s changing health and announcements resulting in dozens of interviews across North America.
I have worked with Scott for a year plus on promotion of my poetry book. He is terrific; a self starter, knows publishing, good ideas, most cooperative, always available, a good guy. I’ll use him again.
Scott, you are the go-to-PR-guy who’s in a league of your own. Your PR skills are poetry in motion because you do all the little things. You’re everything that’s good about PR and you’ve been nothing short of spectacular in promoting my book!
Scott Lorenz gets publicity results. As a first time author, I was struggling with getting publicity for my book, Reclaiming My Soul from the Lost and Found. Within the first few weeks of working with Scott, I had a front page story in the business section of The Westchester Journal News! Scott is easy to work with and very dedicated. I thoroughly enjoy working with him.
Getting publicity for my first published novel, RETIRED was no easy task for Westwind Communications, but Scott Lorenz made it look easy. I was interviewed by no less than 4 dozen radio stations including NPR, KOA in Denver and a two hour interview and call in segment on the Bev Smith Show. We had stories in several newspapers and Automotive News did a feature story. The bottom line; I liked Scott’s no nonsense approach to promoting my book even though he never bought me lunch!
“Westwind Communications scheduled dozens of radio, TV and print interviews for me during a very intense book signing tour across the United States in the spring of 2004. From international and national appearances on FOX & FRIENDS, Howard Stern and Voice of America to dozens of local media outlets. Furthermore, Westwind Communications scheduled multi-city book signings in Arizona, New Mexico, Texas, Arkansas, Alabama, Florida, South Carolina and Washington DC at major bookstores like Barnes & Noble as well as independents. Scott Lorenz was a pleasure to work with.”
”I wrote my book, "Find Them Fast," when I was working as a reporter at The Detroit News. Even though my editors and colleagues knew about the book, none of them seemed interested in it until your press release about it landed on their desks. All of a sudden, they were interested in doing a story about it - your press release piqued their interest and "legitimized" the book. Thanks!”
Making a living as an author is a full time job leaving me little time for promotion. In my twenty-seven years in the business, I’ve never encountered a better PR talent than Scott Lorenz and he brings an energy to bear that has to be seen to be believed. If he can’t get you noticed, check your pulse – you probably don’t exist.
I interviewed several publicists. No one seemed to understand the importance of my message as well as Scott Lorenz. He strategized with me to find the best ways to get publicity and was always available to calm my fears. As a first time author, this was pretty impressive. I’ve had interviews on FOX News, radio interviews throughout the USA and a story in the National Examiner. I continue to work with him on marketing projects that are relevant to the book. I highly recommend Scott Lorenz for your publicity needs.
When I found out my publisher was going to add the book my sister and I co-wrote in their “portfolio" of a dozen other books they were promoting at the same time, I realized we needed to hire our own PR firm to promote “The Workout Copout.” That’s when I turned to Scott Lorenz and that’s when we started to get publicity.
“Scott you did a great job! You’ve made my day…that is really great work…you sure did your homework. I love it… I really love it.”
“Scott, your services are clearly worth their weight in gold!”
"Scott was involved in the launch of ‘The Fracking Truth’ and is working with us the movie ‘Breaking Free’. He's a brilliant strategist and has been a great member of our team."
"I would like to thank you for everything you have done for my book promotion.
You have been a big part of my success with the book, and will definitely use your services again in the future."
In Spring of 2014 Scott Lorenz promoted the Ethan Bortnick The Power of Music show telecast on 50 stations on PBS-TV. Scott obtained dozens of interviews with Ethan on radio, TV and in print publications.
Then in the late spring and early summer Scott promoted the touring show as it traveled across the United States in a twenty city tour. In addition to Ethan Bortnick he also scheduled interviews and in-studio appearances for Damian McGinty of ‘Glee’ and Celtic Thunder fame. Again he had great success in all media. I highly recommend Scott Lorenz.
The Washington Post article was FANTASTIC! We have made a pile of reprints and have sent them to virtually every wholesale prospect. The buyer for a chain of 5,100 hardware stores was quoting sections of the article to me on the phone. Scott, that article has done us an immense amount of good.
Scott is the type of individual who will be successful in any endeavor he undertakes.
Scott Lorenz would bring a wealth of experience and endless energy to most any organization or venture
He is a one man think tank … As a result of his intellect, creativity and vision he has literally put Plymouth, Michigan on the map with the Ice Sculpture Spectacular…
Scott Lorenz is a marketing genius.
I consider Scott Lorenz an exceptional young man with a refreshing sense of social responsibility. He is highly adaptable to the ever-changing environments.
Scott’s diversity of management experience, development of successful promotional campaigns, and enthusiasm qualifies him as an excellent candidate for management of a major private or public sector activity.
Gratitude and much appreciation extends to Scott Lorenz who gave us confidence, motivation and the knowledge to move forward in a new area of fund-raising which has proven quite successful.
His marketing effort made the phone ring so much at Domino's Lodge on Drummond Island, they literally took the phone off the hook.
Scott was instrumental with helping us with Press Releases regarding our Law Enforcement Recognition Events and Public Awareness statements, usually after high profile drunk driving crashes. He is a true professional in every sense of the word and I sincerely thank him for his efforts. It is a distinct honor to call him my friend and to highly recommend Scott Lorenz and Westwind Communications.
"I had opportunity to use Mr. Scott Lorenz as an expert in a civil action I was defending in Virginia. The case involved claims of lost profit. Mr. Lorenz was very helpful in identifying the weaknesses to this claim. He was very thorough in his analysis of the issues and timely in review of materials related to the litigation. I highly recommend him as an expert in his field of book marketing."
Book Marketing News Clips
The Best Sports Cliches Ever!
Reclaiming My Soul from the Lost and Found
- The San Jose Mercury News
- Westchester, Rockland and Putnam Journal News
- The Ft. Lenoard Woods
- The Miami Times
- The St. Petersburg Times
- Lutheran Woman
- Fox 2 Detroit Television ~ Interview with Aim�e Carter
- Observer Newspapers ~ Five-week effort results in 1st novel for Canton teenager
- Detroit News ~ Father challenged daughter to write book. ‘Phoenix Ashes’ given to him for birthday
Retire Dollar $mart – Jim Miller
Anything My Love