Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with Doctors, Lawyers, Authors, Startups and Entrepreneurs to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He’s generated media coverage for numerous genres including, fiction, health, romance, business and children.
Lorenz has marketing classes at the Learning Annex in New York City. He’s been a featured marketing expert on America Online and has been interviewed by many media outlets both in the US and Europe about publicity and promotion, including The Wall Street Journal’s Startup Journal, and French Channel 5. His clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, Los Angeles Times, USA Today, Investor’s Business Daily, Wall Street Journal, Washington Post, Howard Stern, Family Circle, Woman’s World, and Entrepreneur, and many more.
Here are a Few of Scott Lorenz’s Marketing and Public Relations Projects:
Lorenz scheduled dozens of radio, TV and print interviews for adventurer Gary Bowersox, author of The Gem Hunter, True Adventures of an American in Afghanistan. From international and national appearances on FOX & FRIENDS, Howard Stern and Voice of America to dozens of local media outlets in each city Bowersox visited in Arizona, New Mexico, Texas, Arkansas, Alabama, Florida, South Carolina and Washington DC.
On an international level, Lorenz handled the public relations effort for Kevin Uliassi, a balloonist attempting to become the first person to fly solo around the world in a balloon. More than 135 news organizations generated over 4,000 articles and newscasts worldwide during the launches and flights over a four year period.
Lorenz was retained to promote a book written by Dr. Don R. Powell called Best Sports Cliches Ever! Westwind Communications arranged more than 100 interviews and placements including: FOX & FRIENDS, ESPN Sports Center, USA Today, ESPN’s Cold Pizza, Sports Illustrated, Associated Press, ABC Radio Network, Bloomberg Radio as well as a multitude of local and syndicated radio stations across the US.
While working with prominent doctors over the past several years Lorenz has arranged for on-air promotion of plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX for numerous radio, TV, and Sports personalities. He’s arranged endorsements with members of NFL and NHL teams along with TV and radio personalities helping to convince customers that it’s safe and desirable to use elective medical procedures. Lorenz orchestrated one of the very first LASIK eye surgeries ever done on live TV.
Lorenz created a PR campaign tied into the trial of Conrad Murray, the doctor for Michael Jackson who used Propofol in treating Jackson’s sleep disorder. This is the same drug anesthesiologists use during surgery and one that client Dr. Barry Friedberg knew quite well. Lorenz established Dr. Friedberg as the Propofol expert and promoted his comments on all phases of the trial. Most notable, Westwind arranged interviews with The TODAY Show, CNN, Tru TV and Nancy Grace to name a few.
Special Needs Author
Lorenz promoted a book from a blind author who was upset by the violence in children’s nursery rhymes. She wanted to recite wholesome poems to her grandson and so wrote him a book of non-violent nursery rhymes. She wanted to have an impact on children’s literature so that grandmothers across the nation could have better choices in bedtime reading for their grandkids. Lorenz launched a PR campaign that resulted in this blind poet being interviewed by numerous media outlets including WCBS-TV in New York City.
Lorenz is frequently retained to market and promote the purchases of serial entrepreneurs who buy or start various companies…one after the other. As a result Lorenz has promoted a money management firm for high net worth individuals, an Athletic Club, craft brewers and app developers along with the books they publish.
Lorenz has represented several tech firms in helping to communicate their story to the media, investors and the public. An early Internet convert, Lorenz and Internet pioneer Jon Zeeff together sent the first Christmas card over the Internet in 1995 and enabled 65,000 cards to be sent by website visitors as part of the promotion for the Domino’s Farms Christmas Light Display.
The court of Public Opinion has at times more power than the Court of Law. Lorenz has promoted dozens of lawsuits in the media over the years. He’s been called by some clients “the best friend you can have in a lawsuit.” In one recent example an exasperated client got no justice in a nine year case. One year after hiring Lorenz, who brought pressure from TV, radio, print and social media, the case was finally settled and the funds paid. The white hot spotlight from the media can often deliver when the court system fails. Click to read more.
Remember Don Herbert, aka Mr. Wizard? Lorenz developed and implemented a national marketing and public relations campaign for an award-winning science series telecast on Nickelodeon called Teacher to Teacher with Mr. Wizard. He co-developed with the Detroit News a science tabloid featuring Mr. Wizard, which was distributed in elementary schools as part of the Newspapers in Education (NIE) program.
Lorenz developed and implemented numerous advertising and marketing plans for various entities owned by Domino’s Pizza Owner and Founder Tom Monaghan. From his classic car collection to his resort on Drummond Island Lorenz was called upon to promote his many entities. One in particular was a biotech firm called Morel Mountain which owned the patent on growing the once wild Morel mushroom indoors. Lorenz landed a feature in the Washington Post causing the phones to ring off the hook.
Dogs & Horses What? Lorenz is an animal lover and has initiated PR campaigns to “find dogs” and save horses. He used hot news pegs, such as the Kentucky Derby, Preakness, Belmont, and the Michael Vicks case to keep re-telling one client’s story in the media all in a campaign to end horse slaughter in the USA. The effort landed Angel Acre’s founder Jo Deibel, in dozens of interviews, a front page story in the St. Petersburg Times, features on HBO, The Philadelphia Inquirer and The National Examiner, along with an undercover story on FOX-TV in PA, culminating with an interview on ESPN.
Scott Lorenz and his wife Yvonne promote dog rescue groups and have fostered more than 200 dogs and now have two Chihuahuas that were personal ‘keepers.’
Lorenz regularly promotes many charitable organizations and causes pro bono. Lorenz has gained insight into the needs and concerns of charity as a result of his involvement in such organizations. Lorenz was Director of the Christmas Light Display at Domino’s Farms, a light and laser extravaganza that attracted hundreds of thousands of visitors and raised more than $500,000 for local charities. He served as a judge for JCPenney’s Golden Rule Award, which recognizes the contributions of volunteers to their community charities.
Award Winning Public Relations and Marketing
Scott Lorenz has earned many awards for his advertising and marketing campaigns. In 1984, Michigan Governor James Blanchard named him Ambassador of Tourism for his outstanding contributions to Michigan Tourism. Those efforts included the creation of the International Plymouth Ice Sculpture Spectacular and the Mayflower Hotel Hot Air Balloon Festival, together attracting 500,000 people annually. His Canadian “$ at Par” promotion created a media blitz of his small community of Plymouth where more than $1,000,000 worth of public relations was generated for a very simple idea – accepting Canadian dollars at-par in retail shops on a community-wide basis.
In 1991 the HSMA awarded a bronze medal to Lorenz for creating one of the most outstanding hotel restaurant marketing and advertising campaigns in America for a restaurant he co-developed in Ann Arbor called “Guy Hollerin’s.”
Lorenz was asked to testify before the United States Senate regarding continuation of the funding of the United States Travel and Tourism Association (USTTA). Lorenz actively promotes causes, policy, companies, books and philosophy which supports the ideals of the United States.
Scott Lorenz is a 1978 graduate of the University of Nevada Las Vegas (UNLV) School of Hotel Administration where he served as Student Body President. Lorenz is a hot air balloonist with more than 1,650 hours as pilot in command. He’s traveled throughout the United States, Japan, Canada, China, England, France, Austria and Spain participating in various balloon events. He has flown over Niagara Falls, The Great Wall of China, Disney World and the Olympics in Calgary. Married in 1979, Scott and his wife, Yvonne have two children, Katie and Joe, whose names are displayed on the side of their balloon, The Sun Pirate.