Amazon and Twitter Make it Easier to Buy Books via #AmazonCart
By Scott Lorenz
A new way to use the power of Amazon and Twitter together was announced recently that should help authors sell more books. It’s called #AmazonCart and it combines the best elements of Twitter with the shopping and buying power of Amazon.
The way it works is that whenever anyone sees a tweet containing a product on Amazon and wants to purchase they simply reply and type the hashtag #AmazonCart and the product is automatically and seamlessly added to their shopping cart on their Amazon account. Amazon then responds on Twitter and by email with a confirmation message that the item is resting in the shopping cart.
In order to use this tool, available only to Twitter users in the U.S. and United Kingdom (“#AmazonBasket” in UK), the user must connect their Twitter account to their Amazon account. I fully expect that #AmazonCart will be readily accepted and used by impulse buyers. The purchase can be made instantly without switching to Amazon, entering a user name and password, searching for the item and adding to the cart.
Instead of liking the product and thinking about buying when done on Twitter, the potential book buyer simply adds the item to the shopping cart and continues reading and sending tweets. This makes it even easier to buy books and other goods while online and is expressed well by its marketing slogan, “Add it Now. Buy it Later.”
Twitter is not getting any revenue for adding this feature but is adding the tool as a forerunner of its expected venture into ecommerce in the near future. And the tool does help keep users on the Twitter site longer if they use it for shopping as well. #AmazonCart will most likely increase revenue for Amazon one would hope. The significance is that authors who already promote on Twitter will now want to make sure to add the Amazon URL to all Tweets. That’ll make it much easier to get closer to actual book buyers who see your Tweets and get inspired to buy. It’s really at the perfect inflection point of inspiration and decision so start doing it today!
It would be good to experiment now with #AmazonCart to become familiar with it as a sales tool because in the near future Amazon very likely will also reach a deal with Facebook and/or Google Plus. So if you are selling on Amazon now it is a no-brainer that you will benefit from the ease that #AmazonCart offers to impulsive buyers.
Now it is true that some upwards of 70 percent of items placed in shopping carts on retail sites don’t make it to checkout. But it still is important to get your book off the shelf and into the cart by using the Amazon URLs. As they say in hockey, you can score unless you SHOOT!
For anyone wanting to rely on #AmazonCart to sell content attention must be given to ensure that the product description provides all the information the consumer needs to push the order button. Beyond the sale, on-page content in Twitter also can result in product reviews or book reviews.
Mediabistro has already tracked the use of #AmazonCart and found that several authors are signing up by including a line in their Twitter content to simply reply and type in the hashtag.
Goodreads also has taken note of #AmazonCart and suggests it can be very helpful for self-published authors. “Self-published authors can now use the social media network to sell books directly to their fan base,” stresses Michael Kozlowski, editor-in-chief of Good e-Reader. “Often books are for sale via the Kindle Store or physical titles using Amazon Createspace, or even the audiobook edition via Audible. Authors can now tweet product links out to their followers or pay famous people to endorse the link to their book. This is a brand new marketing vertical that all authors should be embracing.”
The Bottom Line: #AmazonCart will help authors sell books. Start including your Amazon URL in your tweets. Do it today! Watch this video for more information. www.Amazon.com/AmazonCart
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at [email protected] or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist