Authors: Get Bloggers to Promote Your Book

Book Bloggers, I.E. people who blog about books, like to interview authors for their blogs. Some bloggers have tens of thousands of followers and can totally change an author’s life by exposing you and your book to their audience.

Finding a blogger who interviews authors in your genre and particular topic allows you to reach your target niche. Blogs tend to generate a fairly dedicated following with certain blogs sending some authors right to the best seller ranks. By having a blogger interview you and post the interview on their blog, you will potentially pique the interest of everyone who reads that particular blog. People will be more likely to visit your site and read your work, increasing your sales.
Here’s a short list of book bloggers who interview authors. Find the ones that fit your genre and give them a shout:

Book Bloggers Association
YA Book Blog Directory
Eri Nelson: Wonderful Reads of the Month:How To Blog A Book
Teddy Gross on Jewish-themed books
Morgen Bailey
Kate Brauning writes excellent book reviews
Indies Unlimited
Review Carnival 
The Writer’s Life
Beyond the Books
The Next Best Book Club
Book Chums
Rainy of the Dark
The Indie Exchange
Neal Thompson
Expat Bookshop
The Writing Corner
First Book Interviews
Lena Sledge
Better World Books Blog
Proud Book Nerd
I Am a Reader, Not a Writer
Blogging Authors

As long as a particular blogger covers the genre you write about, most of these bloggers will be happy to interview you about your book. Some bloggers may conduct a phone interview while others will email you questions to answer. Others will invite you to submit a book synopsis, your bio, head shot, book cover and a press release. They’ll use all of this to create the blog page about you and your book. After all, it is fresh material for their site.
By reaching out to a targeted list of bloggers you will be promoting yourself in online circles, which will increase your visibility and potentially increase book sales. You can also search for bloggers who interview authors by typing keywords such as “list of book bloggers” or “blogger author interviews.” If you want to track down a certain audience, you can be more specific with your Internet search and search phrases like “young adult fiction book blog.”
For more in depth information about promoting your book using blogs I suggest you read “How to Blog a Book” by Nina Amir. It’s filled with useful tips and techniques that will guide you through the process.

Bottom line: Finding a blogger to interview you about your work is one ‘arrow in the quiver’ of a book marketing strategy and one that can lead to new fans, publicity and increase in book sales.