Entries by

Book Marketing Tips from TV Producer, Radio Talk Show Host and Book Publicist

Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it’s sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk. The author who…

Book Marketing Expert and Book Publicist

Today, Bookpleasures.com is pleased to have as our guest, Scott Lorenz, President of Westwind Communications, a public relations and book marketing firm. One of the services Scott provides is as a book publicist and book marketing expert. Good day Scott and thank you for agreeing to participate in our interview about book marketing. Norm: Scott, could you tell our readers…