What Authors Can Learn From Motown Hits
With hard work, perseverance and a little luck, your book could be “Cruisin” with Smokey Robinson to the bestseller list and you will be “Dancin’ in the Streets” with Martha and the Vandellas.
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Authors: How to Get a Sales Force of 65,000 Reps to Sell Your Book
Instead of dealing with dozens of bookstores, an author can instead tap into thousands of sales persons to sell their books to buyers in schools, corporations, associations, and government agencies.
Book Publicity Idea: Link Your Book to Holidays and Special Events
One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting…
Medium- A New Writing Tool For Authors
Medium- A New Writing Tool For Authors By Scott Lorenz Westwind Communications Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it? It’s a new site for authors called MEDIUM. It was founded by Twitter co-founders Evan…
Authors: Check Out These 21 Fan Fiction Sites
“Ever thought about writing fan fiction? Many authors started out writing on fanfic sites.” Amanda Hocking started out writing fan fiction and she was signed to a multimillion dollar book deal. Fifty Shades of Grey author E. L. James says “I started writing in January 2009 after I finished reading the Twilight saga, and I…
What Can Authors Learn From The #ALSIceBucketChallenge
By Scott Lorenz Westwind Communications Participating in good deeds of charity can help promote your image, whether you are famous or not. If you are an author challenge another author like Stephen King did and keep this thing going! The “ALS Ice Bucket Challenge” today’s social media explosion, has caused a dramatic change in…
Writers’ Conferences Put Authors on the Road to Success
Writers Love to Help Fellow Writers – What Better Way to Meet Them Than a Writer’s Conference? There are several good reasons why writers should invest the time and effort required to attend writers’ conferences. Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little…
How Authors Can Use Listmania to Promote Their Book
Authors: Use Listmania to Promote Your Book! By Scott Lorenz Westwind Communications As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of Amazon by using Listmania lists. How? Listmania is a free marketing tool that allows all Amazon…
I Got Your Number! Using Numbers In a Book Title
Using Numbers in Your Title Might Help Make Your Book More Memorable. On LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use…
Book Fairs & Festivals for Authors Summer/Fall 2014
Book fairs and festivals offer authors an excellent place to interact with fellow authors and publishers, network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Book fairs usually want speakers. By volunteering to speak, the author not only gains great…