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Book Marketing and Book Promotion

Book Marketing and Book Promotion Using Book Signings by Scott Lorenz President Westwind Communications As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s…

YouTube A Powerful Arrow

YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver By Scott Lorenz President Westwind Communications Tweet data-send=”false” data-show-faces=”false” data-width=”300″> In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter. There are…

Jewish Book Fairs & Festivals Authors Can Attend in 2015

By Scott Lorenz Westwind Communications   If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals…