Book Marketing and Book Promotion Using Book Signings by Scott Lorenz President Westwind Communications As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s…
YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver By Scott Lorenz President Westwind Communications Tweet data-send=”false” data-show-faces=”false” data-width=”300″> In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter. There are…
Book Marketing Strategy of the Future
Apple Genius Manual: What Authors Can Learn
By Scott Lorenz Westwind Communications There are several good reasons why writers should invest the time and effort required to attend writers’ conferences. Attending a writers’ conference only takes a few hours, or a couple days at the most, a small investment, and a little effort to register and arrange travel and lodging, but…
By Scott Lorenz Westwind Communications If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals…
Authors, take a little working vacation and hit some book festivals. You’ll be glad you did.
Enter Book Award Contests and Become an Award Winning Author in 2015! As Hockey great Wayne Gretzky said “YOU Can’t Score Unless You Shoot!” By Scott Lorenz Westwind Communications “Do book awards matter?” YES!! As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my…
I think it is a great idea for Mark Zuckerberg to use the broad reach of Facebook to encourage people everywhere to do more reading.