What Authors can Learn from The Promotion of ‘Anchorman II’ Starring Will Ferrell as Ron Burgundy

“I don’t know how to put this but I am kind of a big deal.”  "Anchorman…

Authors: Turn to Kickstarter to Launch Your Book

In Renaissance times and during other eras it was common for…

Authors: Use Alliteration for Illumination of Your Book Title

By Scott Lorenz Westwind Communications Alliteration is…

Authors: Get Bloggers to Promote Your Book

Book Bloggers, I.E. people who blog about books, like to interview…

Top 20 Book Fairs for Summer & Fall 2013

Book fairs and festivals offer authors an excellent place to…

Authors: Crowd Source Your Next Book Critique- New Service Does the Work

I recently contacted several Amazon and GoodReads reviewers…

32 Book Awards Authors Should Pursue for 2013

"Do book awards matter?" YES!! As a book publicist I am here…

“What Should I Read?” Asks Book Publicist Scott Lorenz

What Should I Read? I was recently asked this question by…