Why Your Book Cover is Like a Highway Billboard

Your book cover is like a highway billboard. How’s that?…

How Cookbook Authors Can Do a Great Cooking Segment on TV

Great food and a great cooking segment on TV is no accident; it’s all in the preparation.

15 Tips for Great Book Cover Design

After their book is written and editors sign off on the final…

Should Authors Self Publish Their Books Online?

Authors who want to publish their work online will want to pick…

How Rachael Ray’s TV Career Started With Her Book

Rachael Ray heads an empire that includes hit TV shows, best…