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If You Think You're in the
Doldrums...You Are!
Here's Six Ways to Get Your Mojo Back
by Scott Lorenz
President
Westwind Communications
Think you’re in the doldrums? If you are
pondering that question, then there’s good chance you are! You
must recognize the signs such as stress, boredom, lack of
get-up-and-go etc. The main reason people get in the doldrums in
the first place is they do the same things all the time. In
order to break free of the things that bind you and your thought
process you’ve got to do something different. It’s been said you
can’t expect a different result if you do the same thing all the
time. Here are a few suggestions from my perspective as a
publicist and marketer about getting out of a rut.
- Find your weaknesses and make them your strengths.
My weakness 16 years ago was a complete lack of computer
skills. Now, it’s one of my strengths. How’d I do it? Took the
time to go to classes on Microsoft products and became
proficient in MS Outlook. Why does it matter? My entire day
revolves around that program and I am far more efficient than
ever. Furthermore, I could not do what I do without those
computer skills which in themselves opened up other
opportunities. Not sure what your weakness is? Ask your
spouse, children, boss, coworkers etc. Believe me they’ll tell
you.
- Consider establishing a consulting practice. The
first step, read
Million Dollar Consulting by Alan Weiss This is my bible
for consulting and should be the bible for anyone else
considering this field. As a marketer, this has been the
single most important book that has helped me establish my
firm and charge the fees needed to succeed. One key point Alan
makes is "don't sell your time, sell value." Not comprehending
this fact dooms many people who try consulting and fail; they
don't charge enough for their services. My copy is so beaten
up, the cover is about to come off. Why? Because I read it all
the time! Furthermore, I have given this book as a gift to
budding consultants so many times I've lost count. If you are
a consultant now or want to be a consultant then read this
book.
- Travel. Hit the beach. Go to a foreign country
where you have no idea about their language or culture. It’ll
force you to think differently. Some of the most significant
trips I have ever taken were to China where everything was
different, food, culture, language etc.
- Read something different like Poetry or business books.
Get some business books like
PyroMarketing,
Freakonomics and
read them. Break out of the mold and read something you’d
never consider, like poetry. I suggest
Hero Island by
Stephen Wiley who was, and is a successful New Jersey attorney
who decided to learn how to write poetry and became a
published author. He didn’t let 50 years of being a lawyer
stop him from pursuing a dream.
www.heroisland.com
- Do something exciting. Take a
hot air balloon
ride; go sailing on a
barefoot cruise for a week in the Caribbean where you are
part of the crew doing the work. When you’re focused on
sailing your subconscious mind will help you get free of
things that trap you in the rut.
- Meet your fears and conquer them. Can’t stand
heights? Learn how to parachute. Don’t like to go underwater?
Learn how to scuba dive. Don’t like raw fish? Eat some sushi.
Force yourself to do something you don’t want to do. You’ll be
better for it.
The bottom line? You are the captain of your own
ship. Start calling the shots and get out of that rut!
About Scott Lorenz
Scott Lorenz is President of Westwind Communications, a
public relations and
marketing firm that has a special knack for working with
doctors, lawyers, inventors and authors. His clients have been
featured by Good Morning America, FOX & Friends, CNN, ABC
Nightly News, The New York Times, Nightline, TIME, PBS, NPR, the
Los Angeles Times, USA Today, Washington Post, Family Circle,
Woman's World, & Howard Stern to name a few. To discuss how
Westwind Communications helps its clients get all the publicity
they deserve and more, call 734-667-2090 or email:
scottlorenz@westwindcos.com . Visit:
http://www.westwindcos.com
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