National Publicity Summit Ė Should You Go?

By Scott Lorenz
Westwind Communications

As a publicist I get asked by clients and authors about going to the National Publicity Summit in New York. Iíve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Through the Summit, Iíve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.

I represent a lot of authors. Hereís the problem: authors have to do most of the promotion of their books if they want them to sell. Even if youíve been picked up by one of the big publishing houses, they only do so much to get you media attention. This is the reality.

So, letís say you decide to get media attention yourself. You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: ďFirst, Iím going to try to meet with the producer of Good Morning America, and then Iím going to Fox News, and then Iím going to see the guy at Reuters. After lunch, Iím going to try to talk to the Today Show and then Iím going to stop by and see if I can talk to the producer of 60 Minutes.Ē

Forget about it. Itís not going to happen.

Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event. But is it for every author? Depending on your situation, it may or may not make sense to go. Iíd recommend it if you have a consumer-oriented, non-fiction topic. Does it have broad audience appeal? Can your book help the average person in their day-to-day lives? If so, then it makes sense for you to consider attending.

If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesnít make sense to go to the Publicity Summit, unless you can connect your book to current trends. (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.) Generally, fiction, poetry and books about localized topics will not do well at the Summit. For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.

Should you go if you feel youíre not ready to meet the media? Hereís the dirty little secret: no-one feels ready. Donít worry about that. If youíre an expert with a decent topic with a unique angle, the Summit can work for you. Go there to build relationships, yes, but also go to get feedback from the news industry professionals. Iíve seen people before the Summit starts coming in thinking theyíre heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or directionÖa better book title, the perfect pitch, new business ventures and relationships.

Iím such a fan of Steve Harrison and his National Publicity Summit that I am now an affiliate for the Summit. If you are interested in attending please check out this link:

About Scott Lorenz
Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit or call 734-667-2090 or email



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