Medical Marketing and Medical Practice Marketing are Critical to a Doctor’s Success

Westwind Communications is the premier medical marketing and medical public relations firm in Michigan having introduced numerous elective surgery procedures to the media including Ultrasonic Liposuction, Endoscopic Breast Augmentation, LASIK surgery, Custom LASIK, Laser Vaginal Tightening, and the Magnetic Molecular Energizing Procedure (MME) to name a few.   We also introduced BOTOX three years before it was approved by the FDA for use in cosmetic procedures.

Medical Public Relations is Important

Medical Public Relations is important because often the first time a patient hears about a new procedure or drug it’s from the media.  As you know people trust the media because they are a disinterested third party talking about it, therefore it’s credible. Most importantly, the media must trust the publicist and that perhaps is why we’ve been so successful. Members of the media trust us and the stories we give them because we’ve done our research and can
be objective when presenting ideas to them.



The stories Westwind Communications has placed have resulted in THOUSANDS of medical procedures and consultations for our clients. Medical Public Relations works and works beyond most expectations.

What makes a successful story?  The short answer – a new procedure using new technology. But, you’ve got to have a willing patient too,and that can be a deal killer if you don’t have one.   We’ve had women show their face on TV who’ve had breast augmentation, laser eye surgery and liposuction.But THE MOST difficult: VAGINA TIGHTENING Surgery!  How’d we do that? We just asked that the patients be interviewed in “shadow” or under a blurred lens to protect their privacy.

Westwind Communications has worked with dozens of doctors in their Medical Practice Marketing including:
  • Dr. Michael Opipari and Dr. Ronald Rook of the Advanced Magnetic Research Institute (AMRI) introducing the revolutionary Magnetic Molecular Energizing (MME) treatment currently under FDA review. Major placements on FOX and NBC in Michigan.
  • Dr. Joseph Berenholz, Director – Laser Vaginal Rejuvenation Institute of Michigan featuring a new Vaginal laser treatment covered by The Detroit Free Press, NBC and ABC TV in Detroit, and an Indianapolis TV station.
  • TLC Laser Eye Centers of Michigan (Arranged both FOX & ABC TV coverage)
  • Dr. Gregory Roche, Plastic Surgeon,of Bloomfield, Michigan (Launched Botox in Michigan)
  • Dr. Tayfour of the Windsor Laser Eye Institute – (Arranged two LASIK procedures televised live an numerous radio and print coverage)
  • Dr. Lawrence Castleman (Placed dozens of articles, TV news coverage etc)
  • Dr. Michael Gray, Cosmetic Surgeon, (Launched endoscopic breast augmentation in Michigan obtained numerous print and TV stories)
  • Dr. Donald Fiander- Farmington Laser Eye Center- Launched multi media campaign for new clinic. Obtained Detroit Lions player endorsements.
  • Dr. Timothy Kosinski (Placed print articles and TV news regarding dental implants and other procedures)
  • Dr. Marshall Moore- Launched national PR campaign for his book called Tantalus Zero a medical thriller. Dr. Moore is on a surgical team at Walter Reed Hospital repairing solders seriously wounded in Iraq and Afghanistan.
  • Dr. Neal Rouzier, Author “How to Achieve Healthy Aging” using bio-identical hormone treatment therapy.

Click here to see some of the many media clips Westwind Communications has obtained for our many medical related clients.

Dr. Timothy Kosinski, a prominent Detroit Area Cosmetic Dentist, comments on the success of working with Scott Lorenz and Westwind Communications

“Scott Lorenz helped put my new medical practice on the map. He obtained excellent media coverage including a feature in the Detroit Free Press, coverage on WDIV-4 in Detroit, an Indianapolis TV station and the 11 pm news on ABC-TV right after the season finale of Desperate Housewives. His expertise in search engine marketing and pay per click advertising dramatically expanded the inquiries we receive from across the US which of course resulted in consultations and surgeries.”

Dr. Joseph Berenholz, Director
Laser Vaginal Rejuvenation Institute of Michigan
California Cellulite Therapy


“Scott Lorenz helped put my new medical practice on the map. He obtained excellent media coverage including a feature in the Detroit Free Press, coverage on WDIV-4 in Detroit, an Indianapolis TV station and the 11 pm news on ABC-TV right after the season finale of Desperate Housewives. His expertise in search engine marketing and pay per click advertising dramatically expanded the inquiries we receive from across the US which of course resulted in consultations and surgeries.”

Dr. Joseph Berenholz, Director
Laser Vaginal Rejuvenation Institute of Michigan
California Cellulite Therapy
drberenholz