Law Practice Marketing and
Litigation Public Relations Whether you need to attract new business to your law firm
or you have a lawsuit that needs to be promoted to the media,
Westwind Communications can help you reach your goals.
“Making it Rain” new business
begins by creating a positive image of your firm in the minds
of potential clients and fellow attorneys. We’ll analyze your
needs, benchmark the competition and will determine whether you
need new collateral material such as a brochure or a web site,
new TV ads, a direct mail campaign, messages on hold or a PR
campaign targeting the media.
Every law firm is unique. Every
situation is special; that’s why we’ll develop a distinctive
law practice marketing plan just for you and your firm.
Relations Winning or losing in the court of public opinion can be
just as important as what happens in the courtroom. Westwind
Communications helps clients and their lawyers develop
communications strategies that support and enhance their legal
strategies. Westwind Communications will work with the media to
help them understand the case and assist them in the gathering
of information, quotes, photos, videos, etc. so that the final
published story reflects the position of the client.
Westwind Communications Litigation Public
The development of an overall communications strategy.
Preparation of key talking points.
Preparation of press releases and support material.
Distribution of press releases and support material.
The development of key messages.
Media assistance – Helping the media at every opportunity
to present the client’s side of the story.
Handling local as well as national media relations.
Monitoring media coverage for accuracy.
Training clients in effective media communications.
Attending hearings and trials when necessary for
interaction with members of the media.
the premier provider of court reporting and litigation
support solutions in the USA, we utilized Westwind
Communications in a very complicated patent lawsuit
involving our firm where they helped explain the merits of
the lawsuit in a way that all parties in the industry could
understand, from court reporters and lawyers to the media.
Westwind Communications was able to cut through the clutter
and make sense of it all.”
“For more than ten years Scott Lorenz has handled the
marketing and public relations for our law firm. He has
been the driving force in enhancing our image and
increasing public perception. He obtained dozens of print
and electronic news stories including 50 plus news-feature
segments on FOX-TV, dramatically improved our web presence
and its importance in attracting new clients. He created
and managed the pay per click advertising program which has
been a significant development in the marketing of any
practice. I unequivocally endorse Scott and the good
services of Westwind Communications”