YouTube - A Powerful Arrow in an Author’s Book Marketing Quiver
|
| In the history of marketing the hottest marketing spots are
the locations where the most people can be found, whether it’s the town
square, bazaar, train station, airport, MySpace, YouTube or Twitter.
There are more than 75 million videos on YouTube, for instance,
and when these videos go viral they register millions of views per video.
And while many authors know how to use YouTube to share videos with family
and friends, very few understand how to harness the power of YouTube to
earn money, market themselves, connect with customers, grow their business
and sell more books.
More -->
|
Summertime Book Fairs and Book Festivals Authors Should Attend
|
Summertime is the perfect time of year for book fairs and festivals.
It’s a great way for authors to combine a little vacation in with a little
book marketing and book promotion. Book fairs are wonderful places to interact
with fellow authors, publishers, network with book industry leaders, locate
book publicist or book editor, and learn what’s new in the marketplace.
Here is a list of summer book fairs and events that are worthy of your attendance.
More -->
|
How to Promote your
iPhone App
|
There’s no question that creating, developing and selling iPhone
apps is one of the hottest entrepreneurial opportunities out there. By the
latest count, there are 200,000 iPhone applications alone available for
sale at Apple’s App Store since its June 2007 debut. This equates to an
astounding pace of 182 new apps a day! The explosive popularity of iPhone
and iPod and iPad will dramatically expand this number even more in the
years to come. More
-->
|
The Top 25 Book Fairs and Book Festivals Authors Should Attend
|
Any book event, regardless of size and name recognition, is
worth attending by an author who is serious about promoting their book.
This requires personal effort and time by the author in person. People don’t
want to meet the author’s assistant or friend; no they want to talk to the
author.
More -->
|
52 Ways to Promote
Your iPhone App
|
Apple has almost 150,000 iPhone applications available for
sale at its App Store and this number will grow exponentially with the growing
popularity of the iPhone, iPod and the new iPad. Find out here how to promote
your iPhone App
More -->
|
National Publicity
Summit – Should You Go?
|
As a publicist I get asked by clients and authors about going
to the National
Publicity Summit in New York. I’ve attended almost every Summit since
Steve Harrison started it and go once or twice a year to create new media
relationships, maintain old ones and of course, to pitch my clients to the
media. Through the Summit, I’ve gotten clients booked on Fox News, PBS,
CNBC, MSNBC and a number of national magazines.
More -->
|
For Book Marketing Research,
Authors Can Use a Nifty New Tool called TitleZ
|
Effective book marketing begins long before the book is actually
written and the more diligence paid to pre-publishing efforts the better
the author’s chance of success. Before hiring a book publicist to garner
book publicity for you, get a cup of coffee and get ready for a little online
research on book marketing.
More -->
|
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or
Message
|
Radio is one of the most effective marketing tools for those
who want to reach both mass-market and targeted audiences. Talk radio is
even more effective but often less appreciated by those with a message to
sell to American consumers.
More -->
|
How To Take a Great
Headshot
|
I’ve worked with some of the best photographers in the USA.
I’ve been in dozens of studios all over the country and have been privy
to their “back stage” techniques. These photographers have shot Miss America
contestants, Hockey and baseball’s greatest players as well as CEOs authors,
doctors, lawyers and entrepreneurs. I got the skinny directly from them
on their tips for getting the best head shot possible.
More -->
|
How Can Doctors Get TV Job Like Sanjay Gupta’s @ CNN?
|
Sanjay Gupta passed on the job to be the next Surgeon General
and decided to keep his job at CNN. Can you blame him?
More -->
|
TV Interview Make-up Tips -- Look as Good as You Sound
|
While you want to shine during your first television interview
you don’t want your face to shine. That’s why makeup techniques are so important,
because shiny cheeks or forehead can create unsightly glare in front of
the camera.
More -->
|
22 Tips
on What to Wear For a TV Interview
|
Recently one of my author clients was featured on FOX News
Boston.
Before he was interviewed on camera he was nervous but was able to recall
the media training that we put him through a few weeks earlier. That, along
with a pep talk, and he was good to go.
More -->
|
Pen Names: To Hide or
Reveal – That’s the Question For Authors
|
A rich tradition has existed for hundreds of years for fiction
writers to use pen names. The most famous pen name, of course, was Samuel
Clemens writing under the name Mark Twain.
More -->
|
National Publicity
Summit: 9 Tips for Making the Most of It
|
To sell your book or product, you have to do whatever it takes
to create a buzz. As a public relations professional, the best thing I can
do for my clients is stay current with my media connections so that I can
pitch their topics. A resource I’ve clued into is the National Publicity
Summit in New York City. I attend this event to meet media once or twice
a year and have gotten clients booked on Fox News, CNBC, NPR and in a number
of national magazines as a result It’s not an inexpensive event, but I have
found that it’s an efficient use of my time and money.
More -->
|
Snappy Sound Bites Will Turn a TV Appearance Into A Huge Success
|
Anyone wanting to be a guest on Oprah or Good Morning America
must learn to master the fine art of generating sound bites for television.
Television thrives on sound bites – those brief, quotable remarks that will
be repeated again and again on television news and talk shows. Sound bites
are the pearls that flow out of our mouths into the ears of TV producers
and onto the airways.
More -->
|
Top Tips to Promote
Your Restaurant
|
Would you like more customers in your restaurant? Do some marketing
that’ll catch their attention and let WOM (word of mouth), the best form
of marketing, do the rest. Here are top tips for generating new business.
More -->
|
Will a
Sales Blitz Work For Your Business?
|
Ever heard of a sales blitz? It’s where you direct your staff
to cold call on hundreds of businesses in your immediate market area. It’s
a great way to generate new business or at the very least awareness of your
company.
More -->
|
I
Am Not Going to Participate in this Recession
|
Worried about the recession? Then ramp up your promotional
efforts and vow: “I am not going to participate in this recession.”
More
-->
|
Pulling Back the Curtain on New York Times Book Reviews
|
At a Harvard University speech New York Times Book Review Editor
Barry Gewen revealed unknown details about The New York Times Book Review’s
“inner workings.” Authors wanting to get the scoop on the process will find
insight into the minds of the reviewers at “The Gray Lady.” These inside
secrets from that speech and gleaned from other sources may give authors
a better idea if their book ever has a chance at making the cut
More -->
|
Publicist Offers Quick Tips to Job-Seeking Journalists Caught in Lay-Off
Frenzy
|
Because I deal with members of the media all the time, I often
deal with reporters, editors, writers and photographers who lose their jobs.
Over the years I’ve compiled some resources to assist those in our business
that I am happy to provide to you now.
More -->
|
How Rachael Ray’s TV Career Was Propelled By Radio
|
Rachael Ray heads an empire that includes hit TV shows, best
selling books, a magazine and her own product lines. Things keep getting
better and better for Rachael Ray. But, you might be interested to know
that it was a couple of radio interviews that propelled her to fame and
fortune.
More -->
|
'Big PR' Launches 'Big
Ideas' on
CNBC's Hit Show with Donny Deutsch
|
Just about every guest on the very popular business program
“The Big Idea with Donny Deutsch” on CNBC, 10pm ET, cites ONE thing that
propelled his or her business. What was it? Publicity-PR! It’s the one common
theme that runs through the entire program. If you want to get your book,
your company “on the radar” then put PR in to your plan.
More -->
|
33 Radio Interview Tips by
Publicist Scott Lorenz
|
Publicist Scott Lorenz has booked thousands of radio interviews
for his clients. To help them conduct an excellent interview he gives them
this list of very helpful radio interview tips to review before the interview.
More -->
|
How to Get Booked on a Radio Talk Show &
Conduct a First Class Interview
|
Book publicist Scott Lorenz, President of Westwind Communications
interviews nationally syndicated talk show host George Woods. The topic,
How to Get Booked on a Radio Talk Show and What to do Next Woods offers
great advice on how to get booked on radio talk shows as well as conducting
a first class interview.
More -->
|
|
Can You Pounce
On A Breaking News Event? |
Can you pounce on a breaking news event? Not everybody can,
but if your subject has breaking news potential then you’d better be ready
to take advantage of it with a press release and pitch that is thought out
and ready to go.
More -->
|
Writing
Your Book was Only the First Step
Marketing Your Book is the Survival Step
|
|
Marketing your book is too important a task to leave to
the good intentions of a publisher. Harsh words? Maybe, but after spending
so much time writing your book, don’t assume the publisher will put the
same effort into the marketing of your book. I hear this issue every day
from authors who contact me to promote their books. Believe me, writing
your book was only the first step, making your book known so it can be sold
is the survival step.
More -->
|
Hire a PR Firm...Before
You Need One
|
|
There are many factors to weigh when considering if you
need to hire outside help to obtain the public relations, media relations,
marketing boost, promotional or advertising assistance needed to take your
company to the next level.
More -->
|
My Favorite Books on Book Marketing and Promotion
Every Author Must Read
|
|
As a book marketing guy and book publicist it’s imperative
for me to keep up with all of the great books and magazine articles being
published on the topic of book marketing.
I’ve read dozens and dozens of books on book marketing and
usually have found a morsel or two of useful information in each one. Here’s
a list of my favorites. By the way, I’ve personally met or have spoken to
each author and can attest to the veracity of the material they present
and their credentials to discuss these topics.
More -->
|
Book Marketing
Tips from TV Producer,
Radio Talk Show Host and Book Publicist
|
Book marketing experts know that authors who get excited about
landing an interview may lose sight of the goal, which is not to gain media
interviews but to sell books. And it’s sad but true that an interview does
not automatically generate sales. Effective interviews generate sales; ineffective
interviews merely produce idle talk.
More -->
|
How to Market Your Business During Your Lunch Hour
|
When you’re the owner of a small business and captain of your
own ship, money is tight and every minute counts so you need to maximize
both time and money to the fullest. I am here to tell you how to Market
Your Business During Your Lunch Hour.
More -->
|
55 Reasons
To Send Out a Press Release
|
When should you send out a press release? You want to know
my acid test? If it’s newsworthy and if it’s useful to the reader. It’s
that simple.
More -->
|
Book Marketing and Book Promotion
Using Book Signings
|
As a book publicist I have a strong opinion about book tours.
Authors tend to think they are a great idea because they see Bill and Hillary
Clinton, Rachael Ray, Howard Stern and other big names out on the circuit
and think that’s the way to promote a book.
More -->
|
If You Think You're
in the Doldrums...You Are!
Here's Six Ways to Get Your Mojo Back
|
Think you’re in the doldrums? If you are pondering that question,
then there’s good chance you are! You must recognize the signs such as stress,
boredom, lack of get-up-and-go etc. The main reason people get in the doldrums
in the first place is they do the same things all the time. In order to
break free of the things that bind you and your thought process you’ve got
to do something different. It’s been said you can’t expect a different result
if you do the same thing all the time. Here are a few suggestions from my
perspective as a publicist and marketer about getting out of a rut.
--> More
|
The Jury Is
In...And It's A Split Decision On -
The Google Book Search Program
|
The jury is in… and it’s a split decision. Split on the Google
Book Search Program that is. Some people love it. Others think it’s the
apocalypse. I really don’t want to get into the legal ramifications, copyright
law and every other argument out there. The bottom line: From a book marketing
standpoint, it’s a good thing. Why? It’s simple. People can’t buy what they
don’t know about. Google Book Search lets people find a book with the topic
they’re searching for and allows them to peek inside. If they like it, and
want more they can buy it.
--> More
|
|
Scott Lorenz Interviewed by Bookpleasures.com |
Book Marketing Expert and Book Publicist Scott Lorenz Interviewed
by Bookpleasures.com Founder Norm Goldman
More -->
|
|
Name Your
Business Right The First Time |
A business name will effect consumer decisions about doing
business with your company, so invest time and effort in the decision. A
good name requires more than a trendy label that sounds cute on a business
card. More
-->
|
Scott Lorenz is a frequent contributor to:
and
http://www.EzineArticles.com
|
